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Copy AI user review is getting headlines. Anecdotally its its the most cited as the go-to copywriting tool and has the brand recognition that it deserves a review.

The intent of A.I. as it stands is to augment human intelligence, short-circuit work tasks, particularly rote task, and raising personal productivity. A.I. for creative pursuits like writing or graphical creations are an excellent use case, as it goes beyond the spreadsheet, the calculator – the areas of it productivity gains for decades, into more human domains.

Will any A.I. writing tool produce the perfect copy for your ad, your slide deck? Unlikely, but producing a competent 1st draft for you to start a re-write, and be a writing task bridge between Start and End offers huge productively improvement. offers customized writing styles and copy based off writer intention allowing you to more precisely target that first draft copy to accelerate that process.

Below are the writing styles available in the App to give you a spark of creative potential around task intention for every writing assignment. from product descriptions, website content, blogging and social media content, email, sales copy as well as non-commercial activity like writing assignments, essays, and personal writing. writing intention tools writing intention tools writing intention tools writing intention tools

The Waterbottle test

Putting through its paces, I’ve structured a small copywriting test around product sales copy.

Steel water bottles have been around for 1/2 a decade or more, selling millions a year – widely popular with both customers and retailers. Retailers have said just about everything there has to say about them, difficult as they are products without very many unique traits or innovations.

Perfect for a writing test!

Test Parameters has been given a product title for a generic steel water bottle along with a list of product features.

With these limited writing prompts – real world use case – is tasked with creating new copy.

Writing Prompts

Product title:

Insulated Water Bottle, BPA Free, Reusable Stainless Steel Water Bottle for 12 Hour Hot & 24 Hour Cold Keeping, for Sport, Gym, Travel – 350ml / 500ml / 750ml / 1 Liter

Product Features:

  • Keep your drinks cold for 24 hours or hot for 12 hours
  • Eco-friendly and 100% food safe
  • Airtight, leak-proof, screw lid
  • Boutique quality
  • Practical and durable
  • Sizes: 350ml, 500ml, 750ml, 1L, 1.5L
The water bottle writing test

A.I Test Results logo

Using the General Ad Copy tool produced:

Keep your drinks cold for 24 hours or hot for 12 hours with our insulated water bottles. Eco-friendly, 100% food safe and built to last. Check out the sizes and buy online now!

Keep your drinks cold for 24 hours or hot for 12 hours with this eco-friendly water bottle that can withstand both temperatures. It is BPA free and made from food safe stainless steel.

Keep your drinks cold for 24 hours or hot for 12 hours with this insulated stainless steel water bottle! It’s perfect for the office, school, home, gym, sports and any where else you want to keep your drinks cold or hot!

This insulated water bottle is made from BPA free stainless steel that will not only keep your drinks cold for 24 hours or hot for 12, but will look good doing it!

Do you want a stylish, durable and affordable water bottle? Do you want to be able to have your drinks hot or cold for a long time? Then this insulated water bottle is perfect for you! That’s because it’s made of food safe stainless steel with vacuum air insulation, which keeps drinks cold for up to 24 hours and hot for up to 12 hours. This ensures that no matter where you

Keep your drinks hot or cold for longer with the insulated water bottle from Swees! Available in four different colours and sizes, you’ll never have to sacrifice stylish convenience again!

Love iced coffee? Love green tea? Looking for a funky way to stay hydrated and save money? You’ve come to the right place. Our insulated water bottles are BPA-Free, stainless steel and eco-friendly. Guaranteed to keep your beverages cold or hot for 12-24 hours! They’re perfect for school, the gym, work, the yoga studio, hiking or traveling

Keep your drinks cool or hot with this insulated thermal water bottle. The premium insulation preserves temperature for hours, so you’ll never have to worry about watered-down coffee again. This bottle is built to last and is compact enough to fit in most cup holders. Great for sports, travel and more!

We designed this water bottle with the best quality material for a secure and comfortable grip. Our eco-friendly water bottles are reusable, rather than disposable.

Don’t let a hot drink ruin your day! This hot and cold water bottle will keep your beverage to proper temperature for up to 12 hours.

Are you a fitness enthusiast? Do you go to the gym 5 times a week and have 2-3 protein shakes every day? Then this stylish, reusable water bottle is perfect for you. Not only will it save you money from buying plastic water bottles, it will also help keep your body healthy. And don’t worry about carrying your bottle – at just two pounds and with a comfortable handle, it

Our insulated water bottles are made of food grade stainless steel. They feature a double wall vacuum design, keeping your drinks hot or cold for hours at a time. It’s the perfect gift for any occasion and great for the environment, since we use high quality stainless steel instead of plastic. They’re also dishwasher safe. To recycle after use, please contact your local recycling center.

Using the generic copy tool produced:

Insulated Water Bottle for 12 Hour Hot & 24 Hour Cold Keeping, Eco-friendly and 100% food safe. Airtight, leak-proof, screw lid. Boutique quality – practical and durable!

Our insulated water bottles will keep your drinks cold or hot for hours on end. They’re made from food safe materials and are airtight, leak-proof and come with a screw top lid. They’re also 100% BPA free so you can fill them up at home and take them with you wherever you go.

If you are tired of drinking hot or cold drinks, then you will love this insulated water bottle. The double wall vacuum insulation keeps your drinks cold for 24 hours and hot for 12 hours. It’s 100% BPA Free and food safe, made from high quality stainless steel that won’t rust or leak and makes it taste great! The stylish design with a push button lid makes it perfect for athletes, gym goers and outdoor sports enthusiasts so that you can leave the cumbersome glass bottles at home.

The Thermo water bottle is the best insulated stainless steel water bottle to keep your drinks hot or cold. Made with high quality materials, it is strong and durable. The sleek design makes it easy to carry and use everyday.

My conclusion

Amazing! Could I use this content directly cut and paste? As whole-cloth, no, but there are some good lines I could. There is some good copy in there!

You’ll also notice that some copy is plain wrong, and sometimes stopped in a middle of a sentence.

But the content is competent enough to use for a first draft and a re-write – and re-writing is 5x faster than creating from scratch.

Even with a need for editing and a rewrite – Bang for buck, even for an intermittent copywriter – this feels like magic!

Imagine a world where copy is written without that need for a rewrite. I’m sure its coming. I can’t wait to see where AI for writing goes and I will be trialing other AI writing products.

Pricing pricing

Software as a service pricing, so its a monthly fee (discount for annual), with price scaling with user volume.

Starting a free trial is the way to go, then its $19 a month minimum. logo