Simplified AI Writer user review
Simplified wants to be your Microsoft Office of Marketing.
It has tools for Content Writing – which we will review here, but also Creating Images/Graphic Design Video and publishing it all to Social Media.
To review all of them at once would be an elephantine task – a bundle of products in one, which compete across many product ranges.
So, I’ll review each tool separately and then compare them with their peers. I do acknowledge the bundling idea will be popular, particularly if pricing is competitive, but not if the tools themselves aren’t of matching quality.
AI Content Writer
AI Content Writer looks a treat. Lots of templates to start from (70+).
Quick Note: this review may be limited. There is a free monthly usage with Simplified which is great.
With Simplified you get 1,000 words per month at the Free level. Seems a little limited to try out, particularly with so many writing templates and features, but that’s just me.
Other AI content writers include Blog creation as 1 process. With Simplified it looks broken down into separate tasks, Blog ideas and titles, then Blog outline, then Blog Introduction, Blog Section Completer and lastly Blog conclusion paragraph.
So that’s 5 templates – when it’s actually just 1 process of creating a piece of long-form content. I recently reviewed Copymatic and it does it with one, all-in-one process.
As I’ve already got my Blog title I’m going to jump into Blog Outline.
Simplified produced 3 bullet points for section headings and I chose one.
1. Introduction
2. Why source offshore talent?
3. How to find the right talent?
4. How to on-board and integrate your offshore talent team?
5. The benefits of an offshore talent team
6. To wrap things up
What would make sense – like Copymatic and other tools – is to move to the next step, but it looks like I’ve got to Copy my selection, exit out of Blog Outline and paste it into the next tool. Annoying.
Using the Blog Section Completer tool, I can’t add all 6 sections at one go. I have to 1. Section title and run the AI on that. When I do this – how will the AI know the context?
For example, if I enter 3. How to find the right talent? The AI won’t know that this related to sourcing Offshore talent rather than generic recruitment. Lemme check.
Yep – I do get nice AI-generated copy, but not related to the context of my article outline. See below:
In any organization, the right talent is key to success. The wrong talent can be disastrous. There are a number of factors to consider when sourcing and selecting talent. This guide will help you find the right talent for your organization.
The first step is to identify the specific skills and qualities your organization needs. This will vary depending on the industry, size, and type of organization. Once you have a good understanding of the skills and qualities required, you can begin to identify potential candidates.
There are a number of ways to find potential candidates. You can search online job boards, use a recruitment agency, or source candidates yourself. Whichever method you choose, be sure to vet candidates carefully. Make sure they have the required skills and qualifications and that they would be a good fit for your organization.
Once you have found the right talent,
‘In Simplified defence, there is a Full Blog Writer – but that is a Premium feature that I cannot access during a free trial, which runs through 4 steps of writing a Blog article all in one so would solve this issue.
But for free-trialers, the experience is one of ‘huh, frustrating’ rather than ‘wow – this is like magic’ – the feeling which turns a prospect into a user – and makes em bring out the credit card.
The Waterbottle test
Time to put Simplified through its paces, I’ve structured a small copywriting test around product sales copy using Simplified’s Product Description tool.
Steel water bottles have been around for 1/2 a decade or more, selling millions a year – widely popular with both customers and retailers. Retailers have said just about everything there has to say about them, difficult as they are products without very many unique traits or innovations.
Perfect for a writing test!
Test Parameters
Simplified has been given a product title for a generic steel water bottle along with a list of product features.
With these limited writing prompts – real world use case – Simplified is tasked with creating new product copy.
Even better – I’ve not used up all my word allocation on the long form article!
Writing Prompts
Product title:
Insulated Water Bottle, BPA Free, Reusable Stainless Steel Water Bottle for 12 Hour Hot & 24 Hour Cold Keeping, for Sport, Gym, Travel – 350ml / 500ml / 750ml / 1 Liter
Product Features:
- Keep your drinks cold for 24 hours or hot for 12 hours
- Eco-friendly and 100% food safe
- Airtight, leak-proof, screw lid
- Boutique quality
- Practical and durable
- Sizes: 350ml, 500ml, 750ml, 1L, 1.5L
A.I Test Results
Using the Simplified Product Description tool produced:
Looking for an insulated water bottle that will keep your drinks cold for 24 hours or hot for 12 hours? Look no further! Our Eco-friendly and 100% food safe water bottles are made of Stainless Steel and are Airtight, leak-proof, and screw lid. They are also Boutique quality, practical and durable. Sizes: 350ml, 500ml, 750ml, 1L, 1.5L
Our insulated water bottle is perfect for keeping your drinks cold or hot for extended periods of time. Whether you’re using it at the gym, in your car, or while travelling, our water bottle is a must-have accessory. Made with high-quality stainless steel and a leak-proof screw lid, our water bottle is also eco-friendly and 100% food safe.
Our insulated water bottles are perfect for keeping your drinks cold for 24 hours or hot for 12 hours. Made of high quality, food grade stainless steel, our bottles are also eco-friendly and 100% BPA free. With a tight screw lid and airtight seal, our bottles are leak-proof and perfect for taking with you on the go.
My conclusion
Other than the limitations of the free trial this product would be perfectly serviceable AI content writing tool
I haven’t mentioned it but the document Save feature for your content creation – and then later repurpose it, or share it with a collaborative team as part of a workflow seems like a powerful addition – though I found it slow to retrieve content. It would be good review these collaboration features head to head, for instance with Copysmith.ai which I also reviewed and targets the collaborative team niche.
More widely, it would be interesting to know the AI Engines driving these products – is it a competitive market or just one, supplying all of them? I’ve started to see similarities in the content generation across the tools I’ve tried.
That’s to be expected I guess. But it speaks to a) originality – and the need for human wordsmithing. b) the differentiation between products based on user experience.
From what I’ve seen Simplified AI Content Writer looks pretty great and good to use, just hamstrings itself with such a limited free trial.
Pricing
Software as a service pricing, so its a monthly fee (discount for annual), with price scaling with user volume.
Starting a free trial is the way to go, then its $30 a month minimum, but for a small team of 5.
